Case Studies

L-Soft's solutions are being used by companies and organizations in virtually every industry. The following case studies demonstrate how customers are using L-Soft's solutions to reduce international communication expenses, improve customer service and satisfaction, create interactive virtual communities, and decrease the delivery time of large volumes of email.

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Cambridge Scientific Abstracts is a privately owned information company located in Bethesda, Maryland, with offices in Hong Kong, France, and the UK. CSA has been publishing abstracts and indexes to scientific and technical research literature for more than 30 years.
L-Soft customer since 2001

Challenge:
CSA needed an email campaign manager that provided list segmenting and personalization functionalities but still allowed a "do-it-yourself" approach.

Solution:
ListPlex^® Maestro email marketing hosting service.

Benefits:
CSA sends anywhere from 6,000 to 50,000 emails monthly to its 15,000 list members with response rates from 12-19 percent and a list attrition rate of approximately 2 percent per year.

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