L-Soft's solutions are being used by companies and organizations in virtually every industry. The following case studies demonstrate how customers are using L-Soft's solutions to reduce international communication expenses, improve customer service and satisfaction, create interactive virtual communities, and decrease the delivery time of large volumes of email.
The Il Sole 24 ORE Group is a multimedia publishing group, operating in the sectors of news, information and specialist publishing for professionals and businesspeople. Its flagship publication, the daily newspaper Il Sole 24 ORE, has more than 1.2 million readers. The Group has been listed on the Stock Exchange of Milan since 2007. The newspaper, founded in 1965, has headquarters in Milan and Rome and offices throughout Italy. L-Soft customer since 2001
Challenge: As one of the most important and renowned Italian daily business newspapers, Il Sole 24 ORE needed an advanced email list communication solution to serve its audience and manage the constant growth of its email lists.
Benefits: Thanks to the high-performance email communication platform, Il Sole 24 ORE automates subscriber registration and list management processes, enforces a strong anti-spam policy, and enables its editorial, marketing and customer service departments to be completely autonomous in sending mailings to their subscribers. By using database integration, personalization and mail-merge functionality, Il Sole 24 ORE provides its customers with up-to-the-minute economic, financial and legal news content as well as customer service and promotions via its numerous email lists, such as announcements and newsletters.
"L-Soft has proven, time after time, to be a reliable provider because of the stability of its products and the excellence of its customer service. LISTSERV® allows Il Sole 24 ORE to give our subscribers specialized information in a dynamic way, yet makes the process of creating new mailing lists very simple and guarantees high performance, even as our lists and subscribers continue to grow. L-Soft is a point-of-reference when looking for new and proven solutions."
Established in 1941, Stockholm International Fairs is the leading exhibition and congress center in Scandinavia and the Baltic Sea region. Each year Stockholm International Fairs has more than 1 million visitors, distributed among over 80 fairs and almost 1,000 congresses, conferences and seminars. L-Soft customer since 2002
Challenge: Stockholm International Fairs is continuously looking for new ways to improve its events. As a result, the company decided to increase communication using email to provide exhibitors and attendees with improved services and information.
Benefits: Stockholm International Fairs has achieved not only campaign cost savings but also better information distribution to exhibitors and visitors. The marketing employees are now able to create, manage and track email campaigns via LISTSERV Maestro's user interface. The number of conference registrations has also increased thanks to the mailings.
"LISTSERV Maestro's response tracking provides us with unique information. With the help of this information, we are able to analyze our campaigns and develop them further. We already see results in cost savings and an increased number of pre-registrations."
Kinna Jonsson Project Manager Stockholm International Fairs
United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community across America. The United Way movement includes approximately 1,400 community-based organizations. Each organization is independent, separately incorporated and governed by local volunteers. L-Soft customer since 1998
Challenge: A timely and cost-effective way was needed to communicate with staff, donors, volunteers and those interested in knowing more about their communities in far-reaching corners of the United States and beyond.
Solution: LISTSERV® email list management software and LISTSERV® Maestro email marketing software.
Benefits: A growing number of lists and an increase in United Way's capacity to bring together available resources to better serve the people in every community.
"Already, we've used L-Soft products to reach out to more than 700,000 September 11th Fund donors who asked to hear from us about how their money was being used and what needs were being addressed."
