The Story of Your LISTSERV

Email That Makes a Difference

L-Soft Subscription Center LISTSERV on Facebook L-Soft on Twitter L-Soft's YouTube Channel L-Soft on LinkedIn L-Soft on Instagram

Groundbreaking Milestones


1986: Automated Email Lists
Email lists as we know them today began when Eric Thomas invented LISTSERV, which automated cumbersome manual list management.
1986: Groundbreaking Milestone
The innovation of LISTSERV makes it efficient to get results with email. Easily engage subscribers with discussion lists, announcements and newsletters.
Timeline
1993: Double Opt-In
LISTSERV is the first software to introduce double opt-in, which becomes the industry gold standard best practice for permission email.
1993: Permission Matters
Double opt-in, also known as confirmed opt-in, allows you to build relationships by ensuring that your subscribers consent to receive your messages.
1995: Spam Filter
LISTSERV introduces the first spam filter in the industry, keeping email lists clean and safeguarding subscribers from spam.
1995: Fighting Spam
As a sender, you have the power to protect your email lists and subscribers from spam and unwanted junk, which is the opposite of permission email.
1996: Web Interface
The LISTSERV web interface makes email lists user-friendly for senders and subscribers, with online archives and easy subscribing and unsubscribing.
1996: Mailing Lists Meet the Web
Managing your email lists is easy with the web interface. Subscribers can access, join and leave the lists online, on a computer or mobile device.
1999: Mail-Merge
LISTSERV introduces database connectivity and mail-merge capabilities, enabling senders to deliver truly personalized messages to subscribers.
1999: Personalizing Messages
Using subscriber data to target your messages boosts your results. List segmentation and personalization are key tools to engage your subscribers.
2001: Anti-Virus
LISTSERV is the first email list solution to provide built-in anti-virus capabilities to automatically reject and discard virus-infected messages.
2001: Combating Viruses
Built-in anti-virus protection keeps your email lists safe by blocking any inbound viruses, saving time and hassles for senders and subscribers.
2002: Tracking and Reporting
The LISTSERV Maestro add-on debuts, enabling easy tracking, reporting and list segmentation for newsletters and email marketing campaigns.
2002: Improving Results
See how subscribers are responding to your email campaigns with tracking, metrics and reports, and use this data to refine and improve.
2006: Authentication Support
Support for DomainKeys, today replaced by DKIM, is introduced. The deliverability assessment suggests LISTSERV and DNS configuration improvements.
2006: Boosting Deliverability
Correct authentication settings, such as DKIM, are essential for making sure that your email actually gets delivered to your subscribers.
2007: LDAP Support
LISTSERV allows you to connect to LDAP servers to authenticate user logins, execute dynamic queries and insert data in mail-merge jobs.
2007: Using Organizational Data
Set up access privileges and email delivery using your existing data and LDAP server resources, especially helpful for senders with large databases.
2009: HTML Templates
LISTSERV introduces an HTML newsletter template system, which allows senders to create and deliver newsletters without HTML coding.
2009: Building Brand Awareness
Every email that you send communicates your brand. Create your own HTML templates to simplify your workflow and maximize subscriber impact.
2016: 30-Year Milestone
Since 1986, LISTSERV email lists have been helping people connect, communicate and collaborate, reliably and effectively, around the world.
2016: Making an Impact
Your email lists make a difference in uniting professions, supporting research collaboration and boosting business results – even saving lives.
2017: The World Runs on Email
Email evolves. LISTSERV and LISTSERV Maestro development continues. Email lists help people and organizations make a difference, every day.
2017: Our Shared Story Continues
Email continues as the top online channel, and LISTSERV remains the gold standard for your newsletters, discussion groups and email communities.

Today's Email


Discuss
Discuss
Email groups and communities are effective and widely used among people with a shared interest or profession. Discussion lists enable collaborative knowledge exchange. The searchable archives are a goldmine.
Infographic
Segment
Segment
Speak directly to different segments within your audience. Serve them better with targeted messages. See your response rates and return-on-investment increase. Satisfied subscribers stay on your email lists.
Engage
Engage
Deliver personalized news, services and special offers, and watch your email marketing campaigns flourish. Relevant content and strong subscriber relationships boost engagement and results.
Confirm Consent
Confirm Consent
Using double opt-in subscription gives you the assurance that your subscribers have actively chosen to receive your messages. It empowers permission-based email marketing and complies with email laws in Europe.
Get Clicks
Get Clicks
Email is a powerful messenger, and the links within your email are a bridge to your website. Your content and visuals invite readers to click and engage. Use tracking reports to follow your trends and improve communications.
Design Responsively
Design Responsively
Be mobile-friendly because many people read their email on the go. Make sure that your email templates are optimized and subscribers enjoy their reading experience.
Discuss
Discuss
Discuss
Email groups and communities are effective and widely used among people with a shared interest or profession. Discussion lists enable collaborative knowledge exchange. The searchable archives are a goldmine.
Segment
Segment
Speak directly to different segments within your audience. Serve them better with targeted messages. See your response rates and return-on-investment increase. Satisfied subscribers stay on your email lists.
Segment
Engage
Engage
Engage
Deliver personalized news, services and special offers, and watch your email marketing campaigns flourish. Relevant content and strong subscriber relationships boost engagement and results.
Confirm Consent
Confirm Consent
Using double opt-in subscription gives you the assurance that your subscribers have actively chosen to receive your messages. It empowers permission-based email marketing and complies with email laws in Europe.
Confirm Consent
Get Clicks
Get Clicks
Get Clicks
Email is a powerful messenger, and the links within your email are a bridge to your website. Your content and visuals invite readers to click and engage. Use tracking reports to follow your trends and improve communications.
Design Responsively
Design Responsively
Be mobile-friendly because many people read their email on the go. Make sure that your email templates are optimized and subscribers enjoy their reading experience.
Design Responsively

Timeless Solutions




User-Friendly

Take the hassle out of your email list communication


User-Friendly

User-Friendly



Flexible

Enjoy the broad benefits and results that email lists provide


Flexible

Flexible



Versatile

Configure your email lists to meet your exact specifications


Versatile

Versatile



Support

Our expert support staff are standing by to assist you


Support

Support



Training

Training services can be tailored to fit your individual needs


Training

Training



Consulting

In-depth, customized assistance is available remotely or in person


Consulting

Consulting



LISTSERV LISTSERV Maestro ListPlex

Let's Connect


We're here to help.
Call, email or fill out this form to get in touch.

L-Soft