London, 21 January 2004 – L-Soft, the premier provider of email list and email delivery solutions used on the Internet and intranets, today urged e-marketing companies to improve email marketing standards to meet the new regulations set down by the EU.
To assist e-marketers in ensuring compliance with the new EU directive on privacy and electronic communication, L-Soft has today published a briefing paper containing clear advice and guidelines on how companies can change and improve their email distribution standards.
"Spam is not only giving email marketing a bad name, but is also dramatically affecting the impact of such campaigns," said Eric Thomas, CEO and founder, L-Soft. "The EU directive, which demands that email marketing be done on an opt-in basis, will not only help reduce spam volume, but will also increase the effectiveness of e-marketing. Research clearly shows that permission-based email marketing generates higher click-through rates than opt-out marketing."
In the briefing paper published today, L-Soft recommends the following steps to improve email marketing standards:
L-Soft specialises in the development of products and services for professional email communication management. Since 1994, L-Soft has pioneered the email communication industry with LISTSERV®, the premier software for email list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability and scalability. With offices in the UK, U.S., Germany and Sweden, the company serves over 3,000 customers across the globe including AOL, British Council, BSkyB, Centaur Communications, CNN, easyJet, Hewlett Packard, IBM, Microsoft and Procter & Gamble.
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