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In This Issue

HTML: Lost in the Mail
Take the LISTSERV 15.0 Flash Demo
Spring Forward with HDMail

Social Web: Role of Email Discussion Lists
LISTSERV Maestro 3.0 Released
2007-08 LISTSERV Choice Awards

Lost in the Mail

HTML: Lost in the Mail

The U.S. Department of Defense recently announced that it would no longer accept HTML email. Other organizations may follow suit in the future. Email-borne viruses and trojans can only be propagated using HTML email. Text messages are guaranteed to be safe. On the other hand, HTML is a much richer medium in which to convey your message. Studies show that more email users prefer HTML messages, but those who prefer text messages tend to feel strongly about it.

Take the LISTSERV 15.0 Flash Demo


L-Soft released LISTSERV 15.0, a milestone version of the company's pioneering email list manager, in November 2006. If you still haven't upgraded to 15.0, feel free to check out the new LISTSERV 15.0 Flash Demo and see everything that you can do with LISTSERV 15.0.

Spring Forward with HDMail

HDMail Screenshots

L-Soft is completely phasing out the legacy mailing software LSMTP. The company will continue to honor current LSMTP support and maintenance contracts but will not renew support agreements going forward. During the phase-out period, L-Soft is making one-time HDMail upgrade offers that are truly in a class of their own: with savings of up to 50 percent. This one- time offer is only valid until June 30, 2007.


Q: How can I limit the rate at which LISTSERV delivers mail?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

L-Soft has designed LISTSERV HPO to be the fastest and most resource-efficient mailing list manager available. However, there may be situations in which the LISTSERV administrator needs to slow LISTSERV's delivery of outbound mail to the SMTP server to avoid saturating the outbound Internet connection. Starting with LISTSERV version 15.0, LISTSERV is able to do such rate limiting.

Refer a Colleague

Do you have a friend or colleague who would be interested in LISTSERV at Work? Use our form to refer them to L-Soft's newsletter; subscriptions are only issued after the subscribers confirm through a double opt-in procedure.

The Dynamic Social Web:
The Role of Email Discussion Lists

The Dynamic Social Web: The Role of Email Discussion Lists

The social Web and online collaboration are top among the newest Web trends. Email maintains its position among online applications as a driver of constituent and customer communication and engagement – the very core of the social Web. As an L-Soft customer, you have a powerful online communication platform in LISTSERV®. This article offers ideas for creating user participation and connections easily on your Web site, giving you the ability to harness the power and dynamic qualities of the social Web.

LISTSERV Maestro 3.0 Released

LISTSERV Maestro 3.0 Screenshots

L-Soft has released LISTSERV Maestro 3.0, the latest version of its advanced email marketing solution, enabling businesses, organizations and others to target their messages and provide valuable, personalized information to their opt-in recipients through an integrated or external database system.

Submit Your Nominations to 2007-08
LISTSERV Choice Awards Program

L-Soft invites you to submit your nominations to the LISTSERV Choice Awards program, originally launched in 2004. The contest encourages

LISTSERV Choice Awards

all LISTSERV email list enthusiasts to participate in a worldwide recognition program honoring the most successful, beneficial and exemplary use of email list, email campaign and mailing list technology.

Beginning this year, there are no longer different categories. Nominations for all types of lists will be accepted by the deadline of October 1, 2007, and one special grand prize will be awarded to the list or campaign judged to be the most successful and exemplary by L-Soft. Each month a drawing will be held to select three nominators to receive a LISTSERV t-shirt.

LISTSERV Maestro Tech Tip

Q: How can I accommodate recipients who prefer HTML and recipients who prefer text messages in a single job?

Answer by Holly Taylor
Technical Writer, L-Soft

Recipient data can be collected so that you know the format that each recipient prefers to receive. Once collected, this data can be used to send the preferred format to each recipient, all within the same job. For this to happen, a conditional statement needs to be set up so it can run against the recipient data. Using conditional content makes it possible to prepare a single job for recipients who prefer HTML and for those who prefer plain text, respecting each recipient's choice as well as saving time and reducing the risk for errors that may occur when sending multiple jobs.

Copyright 2007 L-Soft