Issue 1, 2016
Make the Most of Your Email List Communication
By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft
Email Best Practices
Despite the occasional proclamation to the contrary, email lists remain the most effective tool for customer and constituent communication for organizations of all sizes. Here are a few best practices that will help you grow your lists and make the most of your email list communication.

Get a Free LISTSERV T-Shirt and Win
LISTSERV Photo Contest
By L-Soft Staff

Get a free LISTSERV T-shirt and take part in a fun #LISTSERV30 photo contest for your chance to win a $100 Amazon gift card.

Visit our anniversary hub page to be part of this and other activities as LISTSERV turns 30 this year.

Hear First-Hand What Millennials Really Think of Email
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Get the perspectives of four young adults, illuminating how email helps them connect and succeed and how they view email compared to newer social media.

"Email cannot be replaced in my opinion."

Baker Suliman
M.S. Systems Engineering
Class of 2015

How do I migrate my email list software to a new machine?
By Ben Parker
Chief Corporate Consultant, L-Soft

With the recent end-of-life for Windows 2003, there have been a lot of queries to L-Soft support about how to move LISTSERV or LISTSERV Maestro to a new server. The old method of doing this for LISTSERV was simply to upgrade in-place on the old machine and copy the files over to the new machine. However, since Windows Server 2008 and 2012 R2 are both 64-bit operating systems, this requires a different migration process.

Email How-To Tip
How can I easily add subscriber profiles to my existing LISTSERV lists?
By Johannes Hubert
Senior Applications Programmer, L-Soft

The best way to increase the relevance of your email list communication is to customize and target. This ability to tailor messages based on each subscriber's interests is where email lists really thrive. To do this you need to know more about your subscribers than just their email address and name. You need to maintain subscriber profiles with information such as gender, age, region and country of residence, interest in certain products, and so on.

Get Results on the Go with LISTSERV Maestro 7.0
LISTSERV Maestro Beta Testing
By L-Soft Staff

LISTSERV Maestro 7.0, featuring greatly improved support for tablets and other touch devices as well as an updated library of responsive HTML templates, is available for beta testing now in March.

For more information or to participate, contact your L-Soft sales representative or write to:

Contact L-Soft

L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm


+46 (0)8-50709900
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