Subscribe to LISTSERV at Work.

LISTSERV at Work L-Soft
Issue 2, 2013
    Highlights of This Issue:

Responsive Design:
Optimizing Newsletters for All Devices

Where the Stars of the Inbox Shine:
Nominate an Email List, Win a Trip

Taking on Obesity and Addiction Head-On:
The Full THEBIGBOOK Case Study

Using HTML Newsletter Templates

Dear Subscriber,

In this issue, you can learn about responsive design and how to optimize newsletters for all types of devices. You can also read the full case study of The Mailys 2012 grand prize winner and be among the first to nominate an email list to The Mailys 2013, opening today. Finally, find out about the benefits of the LISTSERV Maestro mail delivery service and the free software tune-up for current customers.


The Silver Lining in the Cloud:
L-Soft Mail Delivery Service

Mail Delivery Service

Did you know that L-Soft offers a mail delivery service as an additional option for LISTSERV Maestro customers? It allows you to install the software and keep your customer database in-house while having L-Soft take care of the delivery of your messages. L-Soft's mail servers offer high bandwidth and fast delivery. We also handle all ISP relationships, including deliverability and reputation management issues.


Get Your Annual Software Tune-Up

Software Tune-Up

Just like cars, software installations need checking from time to time to ensure that all systems are running in top form. As you may know, L-Soft offers a free, annual optimization check for LISTSERV and LISTSERV Maestro customers with current maintenance. The tune-up includes a brief phone conversation with one of L-Soft's experienced support engineers, so you also have a chance to ask for advice and recommendations to get the most out of your L-Soft solution.


L-Soft's Product Update List:
Stay Up-to-Date with Your Solution

Do you want to make sure that you're always current with your L-Soft solution? There's a list for that. L-Soft's product update list keeps customers informed about all new versions, level sets and patches. Being subscribed guarantees that you will receive all important announcements as they become available.


Opt-In – Like – Follow – Subscribe

Be sure you don't miss a beat with the latest L-Soft and LISTSERV news. Take your pick of ways to keep current.

L-Soft's Opt-In Center

L-Soft's Opt-In Center

EmailBits Microblog

EmailBits Microblog

LISTSERV on Facebook

LISTSERV on Facebook

L-Soft on Twitter

L-Soft on Twitter

L-Soft's YouTube Channel

L-Soft's YouTube Channel

Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm



+46 (0)8-50709900

Introduction to Responsive Design:
Optimizing HTML Newsletters for All Devices

By Jani Kumpula,
Senior Webmaster/User Interface Designer, L-Soft

Responsive Design

With the growth of smartphone technology, sending successful HTML newsletters has become an increasingly complex endeavor in recent years. In the past, it was usually enough for senders to test their newsletters on the most common webmail and desktop email clients. Now, however, with an increasing number of people using mobile phones as their device of choice to read email, it's more important than ever to optimize HTML email for smaller screens.


Where the Stars of the Inbox Shine:
Nominate an Email List in The Mailys 2013, Win a Trip

By L-Soft Staff

The Mailys 2013

Since LISTSERV was invented in 1986, people have been connected for communication and collaboration – professional, academic and personal – on email lists. Which messages stand out and shine in your inbox? We invite you to nominate to The Mailys 2013. Feel free to nominate email lists that help you professionally, increase your knowledge, give you networking opportunities, provide support – make your life easier in any way. We look forward to nominations of email lists of all types that bring value to their subscribers.

And new for this year, anyone submitting a new, qualified nomination of a LISTSERV list or LISTSERV Maestro campaign will be entered into a drawing for a chance to win a trip to Stockholm, Sweden, and meet Eric Thomas, the inventor of LISTSERV.


Taking on Obesity and Addiction Head-On:
The Full THEBIGBOOK Case Study

By L-Soft Staff

The Recovery Group

The Recovery Group's THEBIGBOOK study group, the Grand Prize Winner of The Mailys 2012, uses LISTSERV email list technology with a big-picture vision, individual-level support and a caring community to help curb the obesity epidemic. During each study, some 400 subscribers use the 12-step recovery program as outlined in "The Big Book," originally published in 1939 by the founders of Alcoholics Anonymous, to do the in-depth work of recovering from food addiction and other eating disorders.




Q: How do I use the HTML newsletter templates in LISTSERV 16.0?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

LISTSERV 16.0 introduced the ability for users to easily create professional-looking HTML newsletters. These ready-to-use newsletter templates contain placeholders that let you fill in predefined areas with your own text and images without HTML coding experience. The templates include a plain-text version of the newsletter that is automatically filled in as you complete the placeholders for the HTML version.


Tech Tip: LISTSERV Maestro

LISTSERV Maestro Tech Tip

Q: Is there an API for LISTSERV Maestro?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

The purpose of an API (application programming interface) is generally to allow external programs and services to interact with an application. While LISTSERV Maestro doesn't have a unified web services API, there are a number of actions that can be performed via HTTP/HTTPS requests called from external programs. These actions use a security token for authentication and allow an external program to trigger job delivery, export job reporting data, import subscribers from an external data source, or download subscriber data from a Maestro-hosted dataset or list.


© L-Soft 2013. All Rights Reserved.