|
1. Email is Inexpensive
Email is far less expensive on a cost-per-contact basis than other advertising options, such as banner ads, print advertising and telemarketing.
2. Email Creates Quick Response Cycles
Email cuts response times down from as much as six to eight weeks for direct mail to as little as 48 hours in most cases.
3. Email Marketing Campaign Results are Measurable
Campaign sales as well as open-up and click-through rates can be easily measured. By being able to quantify the success of campaigns while in progress, you can adjust your strategies to improve results.
4. Email Has a Wide Reach
Email is part of many people's daily routine. It is a medium with an exceptionally large audience and allows recipients to immediately act on messages.
5. Email Drives Website Traffic
Email is an effective way of driving traffic to your Website. Using links embedded in your messages, customers can quickly be directed to your site.
6. Email Builds Brand Awareness and Customer Relations
Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.
7. Email Can Be Highly Customized
Using customer databases, campaigns can be customized with specific customer data. Database integration also allows targeted mailings to specific recipient groups (for example by ZIP Code, gender or income).
8. Email is Easy to Implement and Requires Limited Resources
Email campaigns can be quickly implemented and executed with only minimal software, hardware and personnel investments.
|
