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Email marketing software is used to manage and track sophisticated opt-in email marketing campaigns. Email marketing campaigns can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences. High-quality email marketing software automatically handle subscriptions, sign-offs, bounces, connect to customer databases and provide tracking functionalities that allow you to measure the success of your campaigns.
Email marketing software enables you to:
- Easily target and reach your audience in the most cost-effective way
- Create sophisticated on-the-fly target recipient lists based on a variety of demographic data
- Connect directly to your company database to pull out names and addresses
- Create sophisticated HTML and text messages and preview them before delivery
- Track every open-up and click-through of the messages that are sent
- Produce graphical reports on how the campaign is going
Since L-Soft offers both licensed software and hosting services, you have the choice to install the software on your in-house computers or to have our experienced staff take care of your lists and ensure the delivery of your messages from our high-performance servers.
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LISTSERV Maestro is a complete email marketing software solution, unmatched in its versatility and performance. It allows you to deliver targeted and personalized messages, while tracking all aspects of your opt-in campaigns. |
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ListPlex Maestro is a hosted email marketing service that provides advanced campaign management and tracking capabilities for your opt-in email marketing campaigns. You can use your own virtual domain name and customized tracking URL. Recipients will not be aware that the email marketing campaigns are outsourced. Data hosting is also available. |
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EASE Maestro is a hosting service that offers an alternative to ListPlex Maestro for customers who do not need a virtual domain name or customized tracking URL. Data hosting is also available. |
LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and not marked, are the property of their respective owners.
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