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LISTSERV® Email Marketing Software
Email marketing software is used to manage and track opt-in email marketing campaigns. Email marketing campaigns can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences. High-quality email marketing software automatically handle subscriptions, sign-offs, bounces, connect to customer databases and provide tracking functionalities that allow you to measure the success of your campaigns.
Email Marketing Software Allows You To:
- Easily target and reach your audience in the most cost-effective way
- Create sophisticated on-the-fly target recipient lists based on a variety of demographic data
- Connect directly to your company database to pull out names and addresses
- Create sophisticated HTML and text messages and preview them before delivery
- Track every open-up and click-through of the messages that are sent
- Produce graphical reports on how the campaign is going
Since L-Soft offers both licensed software and hosting services, you have the choice to install the software on your in-house computers or to have our experienced staff take care of your lists and ensure the delivery of your messages from our high-performance servers.
Licensed Software
LISTSERV Maestro is a complete email marketing software solution. Designed for both beginner and advanced email marketers, the software allows you to easily engage your subscribers with targeted, intelligence-based opt-in campaigns. The workflow-oriented interface, interactive reporting and unparalleled job management features make LISTSERV Maestro the premier solution for all email list communicators.
Hosting Services
ListPlex Maestro is a hosted email marketing service that provides advanced campaign management and tracking capabilities for your opt-in email marketing campaigns. You can use your own virtual domain name and customized tracking URL. Data hosting is also available. ListPlex Maestro provides you LISTSERV Maestro email marketing software as a service.
EASE Maestro is a hosted email marketing service that offers an alternative to ListPlex Maestro for customers who do not need a virtual domain name or customized tracking URL. Data hosting is also available.
Kayvu (Beta) is a new hosted email marketing service now being beta tested. Tailored especially for small and medium-sized organizations, Kayvu is feature-rich, yet easy to use and quick to learn. Kayvu provides the most essential permission-based email marketing functions. If your needs grow, you can upgrade to the more advanced ListPlex Maestro email marketing service.
LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and unmarked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.
