LISTSERV Maestro 10.1 is the latest major release of L-Soft's email marketing platform. The main new features include:
New Email Template Library
The email template system has been modernized with a redesigned library of responsive newsletter and announcement templates, all of which can be easily customized for your needs without the need for HTML coding.
Improved Content Editor
The content editor has been improved to make it quick and easy to enter all of your content and images, including options to clone, delete and make design adjustments to email template components.
Support for Web Fonts
You can now define and use your own custom set of web fonts in your communications. Web fonts allow for much richer typographical design and can be used in both email templates and subscriber pages.
You can now upload your files in LISTSERV Maestro, which then acts as a file-sharing platform, allowing you to embed automatically generated and trackable links in your messages for your subscribers to download your files.
The tracking and delivery reports have been improved with multiple options to show, for example average rates per month, week, day, or even day of the week or hour of the day, allowing you to pinpoint optimal delivery times to reach your subscribers.
The open-up and click reports now give you the option to distinguishing between tracking events generated on mobile and other types of devices, allowing you to analyze the share of your subscriber activity that occurs on each type of device.
Upgraded Drip Marketing Capabilities
The improved delivery settings make it easier to send automatic follow-up messages to recipients who opened, ignored or clicked on a specific link in a previous email message, enabling you to create sophisticated drip marketing campaigns.
Flexible Privacy and Data Protection Options
You can choose exactly what aspects of your campaigns (opens, clicks, conversions, shares) to track and how much personally identifiable information to collect about your subscribers to ensure that your campaigns follow all applicable privacy laws in your jurisdiction.
API to Add Subscribers
A new API allows an external script to submit subscribe requests to a list. This allows you to use an external contact or purchase form on your website to also seamlessly add people and grow your opt-in email list.
Improved List Management
The subscriber warehouse now allows you to copy and paste subscriber lists and list groups, including profile fields. The public subscription pages also support custom merge fields, making it possible to customize the signup pages for each list.
For a full list of new features, see:
LISTSERV Maestro Overview Feature Checklist
Operating Systems Hardware Requirements
License Sizes and Pricing Technical Support
Remote Installation Renewal Details
LISTSERV Maestro Demo Request Information
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